SEARCH ENGINE OPTIMIZATION or SEO is basically a technique which increase the visibility of websites on the search engine or in other word it makes the websites crawlable and easily accessible by the search engine bots. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines.SEO may target different kinds of search, including image search, local search, video search, and news search engines
Hence, SEO can be thought of as the medium one can use to communicate with a search engine, so that it knows exactly what your web site is about. It is also about achieving a high level of search engine visibility, through a wide variety of well-optimized keyword phrases, that are directly related to your business.
There are usually two type of SEO
ON PAGE SEO:
Optimizing your website and making changes on title ,metatags ,site structure ,site content, solving canonicalization, problem, managing robots.txt.
OFF-PAGE SEO:
Optimizing your web presence which involve backlink building and social media promotion.
On page search engine optimaization is the most important part in the process of SEO. It is said that if On page SEO is perfect 70%job of the SEO is done and rest depends on the Off page SEO.
Why SEO is important for buisness?
Business Objective of SEO
There are specific business goals of seo that a company will expect from SEO services
Has a positive psychological impact on a visitor.
Help you create a brand identity.
Increase in targeted on-line traffic.
Better web site positioning.
Ability to dominate over competition with your mirror sites.
Fast, measurable ROI.
Increased and boosted product sales, and online visibility.
Lower client acquisition costs.
Broader web-marketing share.
Continuous Visibility.
Makes the most out of the best tool for advertising.
The cheapest marketing tool, even on the net.
Increases your revenue.
Hence, SEO can be thought of as the medium one can use to communicate with a search engine, so that it knows exactly what your web site is about. It is also about achieving a high level of search engine visibility, through a wide variety of well-optimized keyword phrases, that are directly related to your business.
There are usually two type of SEO
- ON PAGE SEO
- OFF PAGE SEO
Optimizing your website and making changes on title ,metatags ,site structure ,site content, solving canonicalization, problem, managing robots.txt.
OFF-PAGE SEO:
Optimizing your web presence which involve backlink building and social media promotion.
On page search engine optimaization is the most important part in the process of SEO. It is said that if On page SEO is perfect 70%job of the SEO is done and rest depends on the Off page SEO.
Why SEO is important for buisness?
Business Objective of SEO
There are specific business goals of seo that a company will expect from SEO services
- Ranking and visibility
- Goals /conversion
- ROI
Benefits of SEO Search Engine Optimization is capable of providing you a strategic edge over your competitors
Has a positive psychological impact on a visitor.
Help you create a brand identity.
Increase in targeted on-line traffic.
Better web site positioning.
Ability to dominate over competition with your mirror sites.
Fast, measurable ROI.
Increased and boosted product sales, and online visibility.
Lower client acquisition costs.
Broader web-marketing share.
Continuous Visibility.
Makes the most out of the best tool for advertising.
The cheapest marketing tool, even on the net.
Increases your revenue.
